Mail Online goes top of the world

27.01.2012 [19:30]
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Baku, January 27 (AZERTAC). The Daily Mail has become the leading online newspaper in the world. The British middle-market tabloid has eclipsed the previous, and long-time, holder of the top spot, the New York Times. The figures show that Mail Online reached 45.3m people last December compared to the NY Times's 44.8m. Trailing behind them are USA Today, the US-based Tribune newspapers and the Guardian. Mail's Online's editor, Martin Clarke, puts it down to ever-improving US traffic, and says: "We just do news that people want to read." In an interview with the BuzzFeed website, he talks about the paper's middle-class roots and its "Fleet Street heritage" being the source of its "entertaining, engaging way with clear, concise, straightforward copy and lots of good pictures."

The NY Times isn't too happy about being overtaken. A spokeswoman, Eileen Murphy, disputed the way the comScore figures are compiled. Anyway, comScore numbers are regarded in the US as an industry standard widely used by publishers and advertisers.

The Mail has 20 staff working per day in New York and nine in Los Angeles.

Mail Online goes top of the world

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